“At the Edge of Story and Reality ”

Oncupaime is a coined word created by reworking the opening phrase of fairy tales, “Once upon a time.”

Once upon a time, in a certain place—

It draws a gentle line between reality and story, serving as the beginning that leads you into the world of the tale.

When people encounter a story, they feel as if they are stepping into that world.

Oncupaime reinterprets stories and translates parts of them into clothing, allowing the wearer to bring stories to life in their everyday reality.

The “frame,” a symbol reflecting the in-between of stories, separates the painting from its surroundings and opens the door into the world of the story.

It is at this boundary that Oncupaime’s philosophy comes alive.

Bringing story into reality.